{"id":15,"date":"2026-08-10T15:32:07","date_gmt":"2026-08-10T15:32:07","guid":{"rendered":"https:\/\/demo.goodlayers.com\/infinite\/homepages\/main5\/?page_id=5"},"modified":"2026-10-10T18:49:47","modified_gmt":"2026-10-10T17:49:47","slug":"homepage","status":"publish","type":"page","link":"https:\/\/dgbds.uk\/","title":{"rendered":"Homepage"},"content":{"rendered":"

( Independent business development \u2014 est. 2014 )<\/p>\n<\/div><\/div>

Your next customer
starts  here<\/span><\/em><\/span><\/h3><\/div>

Helping your business find more customers and win more work.<\/p>\n<\/div><\/div>

Book an intro call<\/path><\/svg><\/span><\/a><\/div>
View our services<\/path><\/svg><\/span><\/a><\/div><\/div><\/div>
\"\"<\/div><\/div>

DEan Goddard. <\/span> business development services<\/p><\/div><\/div><\/div><\/div>

<\/div>
<\/div><\/div>
<\/div>

Offices<\/p><\/div><\/div>

Brooklyn, New York
Pr\u00edncipe Real, Lisbon<\/span><\/p><\/div><\/div><\/div><\/div>

<\/div>

Practice<\/p><\/div><\/div>

Strategy, identity, product
and the build that follows<\/span><\/p><\/div><\/div><\/div><\/div>

<\/div>

Engagements<\/p><\/div><\/div>

Six to fourteen weeks
Retainers from three months<\/span><\/p><\/div><\/div><\/div><\/div>

Currently<\/p><\/div><\/div>

Two slots open for Q4
Enquiries answered in 48h<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div>

<\/div><\/div>

( 01 From the studio floor )<\/p><\/div><\/div>

( Four frames  \u00b7  Brooklyn & Lisbon  \u00b7  2026 )<\/p><\/div><\/div><\/div><\/div>

\"\"<\/div><\/div>

Pl. 02<\/span>  Wythe Ave, before fit-out<\/p><\/div><\/div><\/div><\/div>

\"\"<\/div><\/div>

Pl. 03<\/span>  Art direction, Verdant<\/p>\n<\/div><\/div><\/div><\/div>

\"\"<\/div><\/div>

Pl. 04<\/span>  Guidelines, second edition<\/p><\/div><\/div><\/div><\/div>

\"\"<\/div><\/div>

Pl. 05<\/span>  Review room, Lisbon<\/p><\/div><\/div><\/div><\/div><\/div><\/div>

<\/div>

Trusted by<\/p><\/div><\/div>

2019 \u2014 2026<\/p><\/div><\/div><\/div><\/div>

<\/div>
\"\"<\/div><\/div>
\"\"<\/div><\/div>
\"\"<\/div><\/div>
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\"\"<\/div><\/div>
\"\"<\/div><\/div>
\"\"<\/div><\/div>
\"\"<\/div><\/div>
\"\"<\/div><\/div>
\"\"<\/div><\/div>
\"\"<\/div><\/div>
\"\"<\/div><\/div>
\"\"<\/div><\/div>
\"\"<\/div><\/div><\/div><\/div>

( 02 Selected work )<\/p><\/div><\/div>

( Six of forty-eight  \u00b7  2022 \u2014 2026 )<\/p><\/div><\/div><\/div><\/div>

We find the unique,
easy solution for
each creative project
<\/h3><\/div><\/div><\/div>
View all work<\/path><\/svg><\/span><\/a><\/div><\/div><\/div>
\"ContainerNorthbeam<\/span><\/span><\/span><\/a><\/div><\/div>

Northbeam<\/a><\/h3>Identity<\/a> \/<\/span> Logistics<\/a><\/span><\/div><\/div><\/div>
\"\"Halcyon<\/span><\/span><\/span><\/a><\/div><\/div>

Halcyon<\/a><\/h3>Design system<\/a> \/<\/span> Digital product<\/a><\/span><\/div><\/div><\/div>
\"\"Ateli\u00e9r Kuro<\/span><\/span><\/span><\/a><\/div><\/div>

Ateli\u00e9r Kuro<\/a><\/h3>Art Direction<\/a> \/<\/span> Fashion<\/a><\/span><\/div><\/div><\/div>
\"\"Museo Lima<\/span><\/span><\/span><\/a><\/div><\/div>

Museo Lima<\/a><\/h3>Culture<\/a> \/<\/span> Web Platform<\/a><\/span><\/div><\/div><\/div>
\"\"Copperline<\/span><\/span><\/span><\/a><\/div><\/div>

Copperline<\/a><\/h3>Energy<\/a> \/<\/span> Identity<\/a><\/span><\/div><\/div><\/div>
\"\"Byrd Systems<\/span><\/span><\/span><\/a><\/div><\/div>

Byrd Systems<\/a><\/h3>Brand System<\/a> \/<\/span> Software<\/a><\/span><\/div><\/div><\/div><\/div><\/div><\/div>
View all projects<\/path><\/svg><\/span><\/a><\/div><\/div><\/div>
<\/div>

( 03 What we do )<\/p><\/div><\/div>

Design that earns
its keep.
<\/h3><\/div>
<\/div><\/div>

( We design against )<\/p><\/div><\/div>

<\/div>

01<\/p><\/div><\/div>

Qualified enquiries<\/p>\n<\/div><\/div><\/div><\/div>

<\/div>

02<\/p><\/div><\/div>

Retention<\/p>\n<\/div><\/div><\/div><\/div>

<\/div>

03<\/p><\/div><\/div>

Average order value<\/p>\n<\/div><\/div><\/div><\/div>

<\/div>

04<\/p><\/div><\/div>

Time to first value<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

We are a small senior team. The people who pitch the work are the people who make it, <\/span>and there is no layer in between to dilute it.<\/span><\/p><\/div><\/div>

Projects run in weeks rather than quarters. That pace is not a shortcut \u2014 it comes from working in short, decisive loops with a <\/span>client who can say yes in the room. Fewer meetings, fewer <\/span>decks, more finished work.<\/span><\/p><\/div><\/div>

Every engagement starts by naming the number the client actually cares about, and we report on it afterwards, whether or <\/span>ot it flatters us.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div>

<\/div><\/div><\/div>
<\/div><\/div>

Pl. 06<\/span>  Wednesday review, Brooklyn<\/p><\/div><\/div>

<\/div><\/div>
<\/div>

Sprint<\/p><\/div><\/div>

Two weeks, one question answered. Fixed fee, no discovery phase.<\/span><\/p><\/div><\/div><\/div><\/div>

<\/div>

Project<\/p><\/div><\/div>

Six to fourteen weeks, scoped end to end and priced before we start.<\/span><\/p><\/div><\/div><\/div><\/div>

<\/div>

Retainer<\/p><\/div><\/div>

A standing day or two a week for teamsbuilding continuously.<\/span><\/p><\/div><\/div><\/div><\/div>

Advisory<\/p><\/div><\/div>

Monthly sessions with founders and in-housedesign leads.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div>

<\/div>

(05 Capabilities )<\/p><\/div><\/div>

( Five disciplines  \u00b7  one team )<\/p><\/div><\/div>

<\/div>
add<\/i><\/span>close<\/i><\/span> Brand Strategy<\/span><\/div>

We find the position a company can actually defend, then write it down in language its own people will repeat without being asked. Research is proportionate: enough to be right, never enough to stall.<\/p>\n<\/div><\/div>

4\u20136 weeks       Led by a partner       From $32k<\/p>\n<\/div><\/div><\/div><\/div>

( Deliverables )<\/p>\n<\/div><\/div>

remove<\/i><\/span>Positioning platform<\/div><\/div>
remove<\/i><\/span>Audience map<\/div><\/div>
remove<\/i><\/span>Messaging framework<\/div><\/div>
remove<\/i><\/span>Naming and tone of voice<\/div><\/div>
remove<\/i><\/span>Competitive audit<\/div><\/div><\/div><\/div>
\"\"<\/div><\/div>

Pl. 07<\/span>  Positioning platform, Byrd<\/p><\/div><\/div><\/div><\/div><\/div><\/div>

add<\/i><\/span>close<\/i><\/span> Visual Identity<\/span><\/div>

A system, not a logo. We build the smallest set of parts \u2014 type, colour, grid, image rules \u2014 that stays recognisable when it leaves our hands and lands in a junior designer's deck.<\/p>\n<\/div><\/div>

6\u20138 WEEKS      Led by a partner       From $45k<\/p>\n<\/div><\/div><\/div><\/div>

( Deliverables )<\/p>\n<\/div><\/div>

remove<\/i><\/span>Logo and marque system<\/div><\/div>
remove<\/i><\/span>Typography and colour system<\/div><\/div>
remove<\/i><\/span>Layout grids and motion rules<\/div><\/div>
remove<\/i><\/span>Photography and illustration direction<\/div><\/div>
remove<\/i><\/span>Brand guidelines<\/div><\/div><\/div><\/div>
\"\"<\/div><\/div>

Pl. 08<\/span>  IDENTITY SYSTEM, BYRD<\/p><\/div><\/div><\/div><\/div><\/div><\/div>

add<\/i><\/span>close<\/i><\/span> Digital Product<\/span><\/div>

We find the position a company can actually defend, then write it down in language its own people will repeat without being asked. Research is proportionate: enough to be right, never enough to stall.<\/p>\n<\/div><\/div>

4\u20136 weeks       Led by a partner       From $32k<\/p>\n<\/div><\/div><\/div><\/div>

( Deliverables )<\/p>\n<\/div><\/div>

remove<\/i><\/span>Positioning platform<\/div><\/div>
remove<\/i><\/span>Audience map<\/div><\/div>
remove<\/i><\/span>Messaging framework<\/div><\/div>
remove<\/i><\/span>Naming and tone of voice<\/div><\/div>
remove<\/i><\/span>Competitive audit<\/div><\/div><\/div><\/div>
\"\"<\/div><\/div>

Pl. 07<\/span>  Positioning platform, Byrd<\/p><\/div><\/div><\/div><\/div><\/div><\/div>

add<\/i><\/span>close<\/i><\/span> Web Development<\/span><\/div>

A system, not a logo. We build the smallest set of parts \u2014 type, colour, grid, image rules \u2014 that stays recognisable when it leaves our hands and lands in a junior designer's deck.<\/p>\n<\/div><\/div>

6\u20138 WEEKS      Led by a partner       From $45k<\/p>\n<\/div><\/div><\/div><\/div>

( Deliverables )<\/p>\n<\/div><\/div>

remove<\/i><\/span>Logo and marque system<\/div><\/div>
remove<\/i><\/span>Typography and colour system<\/div><\/div>
remove<\/i><\/span>Layout grids and motion rules<\/div><\/div>
remove<\/i><\/span>Photography and illustration direction<\/div><\/div>
remove<\/i><\/span>Brand guidelines<\/div><\/div><\/div><\/div>
\"\"<\/div><\/div>

Pl. 08<\/span>  IDENTITY SYSTEM, BYRD<\/p><\/div><\/div><\/div><\/div><\/div><\/div>

add<\/i><\/span>close<\/i><\/span> Motion & Content<\/span><\/div>

We find the position a company can actually defend, then write it down in language its own people will repeat without being asked. Research is proportionate: enough to be right, never enough to stall.<\/p>\n<\/div><\/div>

4\u20136 weeks       Led by a partner       From $32k<\/p>\n<\/div><\/div><\/div><\/div>

( Deliverables )<\/p>\n<\/div><\/div>

remove<\/i><\/span>Positioning platform<\/div><\/div>
remove<\/i><\/span>Audience map<\/div><\/div>
remove<\/i><\/span>Messaging framework<\/div><\/div>
remove<\/i><\/span>Naming and tone of voice<\/div><\/div>
remove<\/i><\/span>Competitive audit<\/div><\/div><\/div><\/div>
\"\"<\/div><\/div>

Pl. 07<\/span>  Positioning platform, Byrd<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

<\/div><\/div>

Every engagement is fixed-fee and scoped in writing before it starts. If the brief changes, we re-scope openly rather than billing the <\/span>difference quietly.<\/span><\/p><\/div><\/div><\/div><\/div><\/div><\/div>

<\/div>

(06 How we work)<\/p><\/div><\/div>

Four moves, no theatre.<\/h3><\/div><\/div><\/div>
<\/div><\/div>
<\/div>

01<\/p><\/div><\/div>

Listen<\/p><\/div><\/div>

A week with your team, your numbers and your customers. We <\/span>ask the awkward questions first.<\/span><\/p><\/div><\/div><\/div><\/div>

<\/div>

02<\/p><\/div><\/div>

Frame<\/p><\/div><\/div>

One page that states the problem, the position and the <\/span>measure of success. Everything <\/span>later answers to it.<\/span><\/p><\/div><\/div><\/div><\/div>

<\/div>

03<\/p><\/div><\/div>

Make<\/p><\/div><\/div>

Short loops, real material, no theoretical concepts. You see the <\/span>work weekly, not at a reveal.<\/span><\/p><\/div><\/div><\/div><\/div>

<\/div>

04<\/p><\/div><\/div>

Prove<\/p><\/div><\/div>

We instrument what we ship and review it ninety days on, then fix <\/span>what the data says to fix.<\/span><\/p><\/div><\/div><\/div><\/div>

<\/div>
\"\"<\/div><\/div>

Pl.12<\/span>   Audience study, week one<\/p><\/div><\/div><\/div><\/div>

\"\"<\/div><\/div>

Pl.13<\/span>\u00a0\u00a0 Out of home, live test<\/p>\n<\/div><\/div><\/div><\/div>

The ninety-day review is included in every project fee. It is the part most studios leave out, and the part clients remember.<\/span><\/p><\/div><\/div><\/div><\/div>

<\/div>

( 07  By the numbers )<\/p><\/div><\/div>

( As of Q2 2026 )<\/p><\/div><\/div>

<\/div><\/div><\/div><\/div>

48<\/p><\/div><\/div><\/div><\/div>

Projects delivered since 2014 \u2014 every one scoped, priced <\/span>and reviewed by the people who <\/span>made it.<\/span><\/p><\/div><\/div><\/div><\/div>

<\/div><\/div>
<\/div>

26<\/p><\/div><\/div>

Team members<\/p><\/div><\/div><\/div><\/div>

<\/div>

14<\/p><\/div><\/div>

Awards<\/p><\/div><\/div><\/div><\/div>

<\/div>

98%<\/p><\/div><\/div>

Client retention<\/p><\/div><\/div><\/div><\/div>

9<\/p><\/div><\/div>

Industries served<\/p><\/div><\/div><\/div><\/div>

<\/div>

Retention counts clients who commissioned a second engagement within eighteen months.<\/span><\/p><\/div><\/div><\/div><\/div>

<\/div>
<\/div><\/div>

( Selected, not exhaustive )<\/p><\/div><\/div>

Fourteen, judged<\/span><\/em><\/span><\/h3><\/div>

Juried awards only. We do not enter categories that charge <\/span>for placement.<\/span><\/p><\/div><\/div><\/div><\/div>

(08  Recognition )<\/p><\/div><\/div>

( Fourteen awards  \u00b7  2018 \u2014 2026 )<\/p><\/div><\/div><\/div><\/div>

<\/div>

2026<\/p><\/div><\/div>

Northbeam \u2014 Identity<\/p>\n<\/div><\/div>

D&AD Wood Pencil<\/p>\n<\/div><\/div><\/div><\/div>

<\/div>

2025<\/p>\n<\/div><\/div>

Halcyon \u2014 Digital Product<\/p>\n<\/div><\/div>

Webby Honoree<\/p>\n<\/div><\/div><\/div><\/div>

<\/div>

2025<\/p><\/div><\/div>

Ateli\u00e9r Kuro \u2014 Art Direction<\/p>\n<\/div><\/div>

Type Directors Club<\/p>\n<\/div><\/div><\/div><\/div>

<\/div>

2024<\/p><\/div><\/div>

Museo Lima \u2014 Web Platform<\/p>\n<\/div><\/div>

Awwwards Site of the Day<\/p>\n<\/div><\/div><\/div><\/div>

<\/div>

2023<\/p><\/div><\/div>

Byrd Systems \u2014 Brand System<\/p>\n<\/div><\/div>

Brand Impact Awards<\/p>\n<\/div><\/div><\/div><\/div>

All fourteen awards<\/path><\/svg><\/span><\/a><\/div><\/div><\/div><\/div><\/div>

(09  What clients say )<\/p><\/div><\/div>

They were the only studio<\/em><\/span> that asked what the work had to achieve before\nshowing us anything. Six weeks later the enquiries had doubled and nobody was arguing about the logo.<\/h3><\/div>
\"\"<\/div><\/div>

Marta Reyes
\nManaging Director, Northbeam<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div>

<\/div>

Let's make
something<\/p><\/div><\/div>

last\u200b<\/em>ing<\/p><\/div><\/div>

<\/path><\/svg><\/span><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

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