{"id":402,"date":"2026-08-14T16:13:52","date_gmt":"2026-08-14T16:13:52","guid":{"rendered":"https:\/\/demo.goodlayers.com\/infinite\/homepages\/main5\/?page_id=402"},"modified":"2026-10-10T16:41:15","modified_gmt":"2026-10-10T15:41:15","slug":"services","status":"publish","type":"page","link":"https:\/\/dgbds.uk\/?page_id=402","title":{"rendered":"Services"},"content":{"rendered":"

( 01  Services )<\/p><\/div><\/div><\/div><\/div>

Five disciplines,
three ways
to start<\/span><\/em><\/span><\/h1><\/div><\/div><\/div>
<\/div><\/div>


<\/p><\/div><\/div>

Every engagement is fixed-fee and scoped in writing before it starts. If the brief changes we re-scope openly rather than billing the difference quietly.<\/p><\/div><\/div><\/div><\/div>

<\/div>
01 <\/i>Market & Competitor Research<\/a><\/div><\/div><\/div>
<\/div>
02<\/i> Lead Generation<\/a><\/div><\/div><\/div>
<\/div>
03 <\/i>Warm Lead Follow-up<\/a><\/div><\/div><\/div>
<\/div>
04 <\/i>Cold Outreach<\/a><\/div><\/div><\/div>
<\/div>
05 <\/i>Opportunity Development<\/a><\/div><\/div><\/div><\/div><\/div>
<\/div><\/div><\/div><\/div>

Scope<\/p><\/div><\/div>

Priced before we start
Never billed hourly<\/p><\/div><\/div><\/div><\/div>

<\/div>

Team<\/p><\/div><\/div>

A partner and a lead
on every engagement<\/p><\/div><\/div><\/div><\/div>

<\/div>

Included<\/p><\/div><\/div>

Ninety-day review
in every project fee<\/p><\/div><\/div><\/div><\/div>

<\/div>

Availability<\/p><\/div><\/div>

Two slots open for Q4
Enquiries answered in 48h<\/p><\/div><\/div><\/div><\/div><\/div><\/div>

<\/div><\/div>

( 02  What we do )<\/p><\/div><\/div>

( Five disciplines  ·  one team )<\/p><\/div><\/div><\/div><\/div>

<\/div><\/div>

01<\/p><\/div><\/div><\/div><\/div>

Brand Strategy<\/h3><\/div>

We find the position a company can actually defend, then write it down in language its own people will repeat without being asked.<\/p><\/div><\/div>

Research is proportionate. Enough interviews and numbers to be right, never enough to stall the work for a quarter.<\/p><\/div><\/div>

<\/div><\/div>

DURATION<\/span>  4–6 weeks<\/span>      TEAM<\/span>  Partner + strategist<\/span>      FROM<\/span>  $32k<\/span><\/p><\/div><\/div><\/div><\/div>

\"Printed<\/div><\/div>

Pl. 01<\/span>  Positioning platform, Byrd<\/p><\/div><\/div>

<\/div><\/div>

( Deliverables )<\/p><\/div><\/div>

<\/path><\/svg><\/span>Positioning platform<\/div><\/div>
<\/div><\/div>
<\/path><\/svg><\/span>Audience and demand map<\/div><\/div>
<\/div><\/div>
<\/path><\/svg><\/span>Messaging framework<\/div><\/div>
<\/div><\/div>
<\/path><\/svg><\/span>Naming and tone of voice<\/div><\/div>
<\/div><\/div>
<\/path><\/svg><\/span>Competitive audit<\/div><\/div>
<\/div><\/div>
<\/path><\/svg><\/span>Internal launch kit<\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>

02<\/p><\/div><\/div><\/div><\/div>

Visual Identity<\/h3><\/div>

Identity systems built to survive contact with real production: a hundred applications, several teams, no designer in the room.<\/p><\/div><\/div>

We design the rules as carefully as the marks, because the rules are what the client is left holding.<\/p><\/div><\/div>

<\/div><\/div>

DURATION<\/span>  6–10 weeks<\/span>      TEAM<\/span>  Two designers<\/span>      FROM<\/span>  $48k<\/span><\/p><\/div><\/div><\/div><\/div>

\"Printed<\/div><\/div>

Pl. 02<\/span>  Stock tests, Northbeam<\/p><\/div><\/div>

<\/div><\/div>

( Deliverables )<\/p><\/div><\/div>

<\/path><\/svg><\/span>Logotype and marks<\/div><\/div>
<\/div><\/div>
<\/path><\/svg><\/span>Type and colour system<\/div><\/div>
<\/div><\/div>
<\/path><\/svg><\/span>Art direction<\/div><\/div>
<\/div><\/div>
<\/path><\/svg><\/span>Layout grids and templates<\/div><\/div>
<\/div><\/div>
<\/path><\/svg><\/span>Guidelines, first edition<\/div><\/div>
<\/div><\/div>
<\/path><\/svg><\/span>Production support<\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>

03<\/p><\/div><\/div><\/div><\/div>

Digital Product<\/h3><\/div>

Interfaces for products people use daily, where clarity beats novelty. We prototype in week two and test with actual users, not colleagues.<\/p><\/div><\/div>

Handover is components engineering can build from without translating a single screen.<\/p><\/div><\/div>

<\/div><\/div>

DURATION<\/span>  8–14 weeks<\/span>      TEAM<\/span>  Designer + researcher<\/span>      FROM<\/span>  $60k<\/span><\/p><\/div><\/div><\/div><\/div>

\"Interface<\/div><\/div>

Pl. 03<\/span>  Booking flow, Halcyon<\/p><\/div><\/div>

<\/div><\/div>

( Deliverables )<\/p><\/div><\/div>

<\/path><\/svg><\/span>Product strategy<\/div><\/div>
<\/div><\/div>
<\/path><\/svg><\/span>User flows and IA<\/div><\/div>
<\/div><\/div>
<\/path><\/svg><\/span>Interactive prototypes<\/div><\/div>
<\/div><\/div>
<\/path><\/svg><\/span>Interface design<\/div><\/div>
<\/div><\/div>
<\/path><\/svg><\/span>Design system<\/div><\/div>
<\/div><\/div>
<\/path><\/svg><\/span>Usability testing<\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>

04<\/p><\/div><\/div><\/div><\/div>

Web Development<\/h3><\/div>

Fast, accessible builds on stacks the client’s own team can maintain after we leave.<\/p><\/div><\/div>

Performance and accessibility budgets are agreed before a line is written, and we hold to them in review.<\/p><\/div><\/div>

<\/div><\/div>

DURATION<\/span>  6–12 weeks<\/span>      TEAM<\/span>  Two engineers<\/span>      FROM<\/span>  $40k<\/span><\/p><\/div><\/div><\/div><\/div>

\"Keyboard<\/div><\/div>

Pl. 04<\/span>  Build week, Museo Lima<\/p><\/div><\/div>

<\/div><\/div>

( Deliverables )<\/p><\/div><\/div>

<\/path><\/svg><\/span>Front-end build<\/div><\/div>
<\/div><\/div>
<\/path><\/svg><\/span>CMS integration<\/div><\/div>
<\/div><\/div>
<\/path><\/svg><\/span>E-commerce<\/div><\/div>
<\/div><\/div>
<\/path><\/svg><\/span>Accessibility audit<\/div><\/div>
<\/div><\/div>
<\/path><\/svg><\/span>Analytics and instrumentation<\/div><\/div>
<\/div><\/div>
<\/path><\/svg><\/span>Handover and training<\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>

05<\/p><\/div><\/div><\/div><\/div>

Motion & Content<\/h3><\/div>

The material that keeps an identity alive after launch: films, photography, editorial, and the templates a marketing team can run on their own.<\/p><\/div><\/div>

Usually a retainer, because this is the part that fails when it is treated as a one-off.<\/p><\/div><\/div>

<\/div><\/div>

DURATION<\/span>  Ongoing<\/span>      TEAM<\/span>  Art director + crew<\/span>      FROM<\/span>  $9k \/ month<\/span><\/p><\/div><\/div><\/div><\/div>

\"Camera<\/div><\/div>

Pl. 05<\/span>  Shoot selects, Verdant<\/p><\/div><\/div>

<\/div><\/div>

( Deliverables )<\/p><\/div><\/div>

<\/path><\/svg><\/span>Art direction<\/div><\/div>
<\/div><\/div>
<\/path><\/svg><\/span>Photography<\/div><\/div>
<\/div><\/div>
<\/path><\/svg><\/span>Film and edit<\/div><\/div>
<\/div><\/div>
<\/path><\/svg><\/span>Motion system<\/div><\/div>
<\/div><\/div>
<\/path><\/svg><\/span>Editorial design<\/div><\/div>
<\/div><\/div>
<\/path><\/svg><\/span>Social templates<\/div><\/div>
<\/div><\/div><\/div><\/div><\/div><\/div>
<\/div><\/div>

( 03  Ways to work together )<\/p><\/div><\/div>

( Three shapes  ·  fixed fee )<\/p><\/div><\/div>

Pick the shape, then we
scope it.<\/h2><\/div><\/div><\/div>
<\/div>

SHORTEST<\/p><\/div><\/div>

Foundation<\/h3><\/div>

Build a stronger sales pipeline.

\nIdeal for SMEs looking to establish a consistent business development process and identify new commercial opportunities.<\/p>\n<\/div><\/div>

$18k<\/p><\/div><\/div>

Fixed  ·  two weeks<\/p><\/div><\/div>

<\/div><\/div>

Target market research<\/p>\n<\/div><\/div>

<\/div><\/div>

Potential customer identification<\/p>\n<\/div><\/div>

<\/div><\/div>

Decision-maker research<\/p>\n<\/div><\/div>

<\/div><\/div>

Written recommendation<\/p><\/div><\/div>

Written recommendation<\/p><\/div><\/div>

<\/div><\/div>
Book a sprint<\/path><\/svg><\/span><\/a><\/div><\/div><\/div>
<\/div>

MOST COMMON<\/p><\/div><\/div>

Growth <\/h3><\/div>

Generate more leads and create new opportunities.<\/p>\n

Designed for businesses ready to take a more proactive approach to winning new customers.<\/p>\n

Includes everything in Foundation, plus:<\/p>\n<\/div><\/div>

$32k+<\/p><\/div><\/div>

Fixed  ·  six to fourteen weeks<\/p><\/div><\/div>

<\/div><\/div>

Named measure of success<\/p><\/div><\/div>

<\/div><\/div>

Weekly review, no reveals<\/p><\/div><\/div>

<\/div><\/div>

Full deliverable set<\/p><\/div><\/div>

<\/div><\/div>

Ninety-day review included<\/p><\/div><\/div>

<\/div><\/div>
Start a project<\/path><\/svg><\/span><\/a><\/div><\/div><\/div>
<\/div>

ONGOING<\/p><\/div><\/div>

Partner<\/h3><\/div>

Your outsourced Business Development Manager.<\/p>\n

For SMEs seeking ongoing business development support without the commitment and expense of a full-time employee.<\/p>\n

Includes everything in Growth, plus:<\/p>\n<\/div><\/div>

$9k \/ mo<\/span><\/p><\/div><\/div>

Rolling  ·  from three months<\/p><\/div><\/div>

<\/div><\/div>

Fixed weekly capacity<\/p><\/div><\/div>

<\/div><\/div>

Same team every month<\/p><\/div><\/div>

<\/div><\/div>

Quarterly planning session<\/p><\/div><\/div>

<\/div><\/div>

Pause with thirty days notice<\/p><\/div><\/div>

<\/div><\/div>
Discuss a retainer<\/path><\/svg><\/span><\/a><\/div><\/div><\/div>

( Frequently added )<\/p><\/div><\/div>

<\/div>

Accessibility audit  $6k<\/span><\/p><\/div><\/div><\/div><\/div>

<\/div>

Photography day  $4.5k<\/span><\/p><\/div><\/div><\/div><\/div>

<\/div>

Guidelines, second edition  $8k<\/span><\/p><\/div><\/div><\/div><\/div>

<\/div>

Team workshop  $3k<\/span><\/p><\/div><\/div><\/div><\/div>

<\/div>

Naming sprint  $12k<\/span><\/p><\/div><\/div><\/div><\/div>

Fees are in US dollars, exclusive of tax and production costs. Non-profit and cultural rates on request, and we mean it.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

<\/div>

( 04  How a project runs )<\/p><\/div><\/div>

Ten weeks, week by week.<\/h2><\/div>

A typical identity engagement. Longer projects stretch the middle; nothing gets added to either end.<\/p><\/div><\/div><\/div><\/div>

<\/div><\/div>

Week 01<\/p><\/div><\/div>

Kickoff<\/h3><\/div>

On site with your team. We agree the measure of success and who says yes.<\/p><\/div><\/div><\/div><\/div>

<\/div>

Week 02<\/p><\/div><\/div>

Evidence<\/h3><\/div>

Interviews, numbers, audit. Enough to be right, then we stop looking.<\/p><\/div><\/div><\/div><\/div>

<\/div>

Weeks 03–04<\/p><\/div><\/div>

Frame<\/h3><\/div>

One page: the problem, the position, the measure. Everything later answers to it.<\/p><\/div><\/div><\/div><\/div>

<\/div>

Weeks 05–08<\/p><\/div><\/div>

Make<\/h3><\/div>

Weekly review, real material. One direction, argued, not three to choose between.<\/p><\/div><\/div><\/div><\/div>

<\/div>

Weeks 09–10<\/p><\/div><\/div>

Land<\/h3><\/div>

Guidelines, templates and a working session with the people who will use them.<\/p><\/div><\/div><\/div><\/div>

<\/div>

Day 90<\/p><\/div><\/div>

Review<\/h3><\/div>

We read the numbers out loud and fix what they say to fix. Included in the fee.<\/p><\/div><\/div><\/div><\/div>

You will see work every week from week three. If a Wednesday passes with nothing to show, something has gone wrong and we will say so.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>

<\/div><\/div>

( 05  Before you write )<\/p><\/div><\/div>

( Eight questions  ·  asked most often )<\/p><\/div><\/div>

The answers we give
on every first call.<\/h2><\/div>
<\/div><\/div><\/div><\/div>
<\/div>

Do you pitch?<\/h3><\/div>

No speculative work. We will talk through approach, references and a scoped proposal for free, and that is where it ends.<\/p><\/div><\/div><\/div><\/div>

<\/div>

How do we start?<\/h3><\/div>

A forty-minute call, then a written proposal within a week. If it fits, we hold a slot for fourteen days.<\/p><\/div><\/div><\/div><\/div>

<\/div>

What do you need from us?<\/h3><\/div>

One decision-maker in the weekly review, and access to your numbers. Everything else we can find ourselves.<\/p><\/div><\/div><\/div><\/div>

<\/div>

Can you work with our in-house team?<\/h3><\/div>

Often. We can lead, support, or hand over gradually. Say which at kickoff rather than in month two.<\/p><\/div><\/div><\/div><\/div>

<\/div>

Who actually does the work?<\/h3><\/div>

The people you meet. A partner and a lead on every engagement, and no more than three others.<\/p><\/div><\/div><\/div><\/div>

<\/div>

What happens if scope changes?<\/h3><\/div>

We re-scope in writing before continuing. No silent change orders at the end of the project.<\/p><\/div><\/div><\/div><\/div>

<\/div>

Do you sign NDAs?<\/h3><\/div>

Yes, mutual and standard. We will ask to show the work publicly after launch, and you can say no.<\/p><\/div><\/div><\/div><\/div>

<\/div>

Who owns the work?<\/h3><\/div>

You do, on final payment. Source files, fonts licensed in your name, and the repository under your account.<\/p><\/div><\/div><\/div><\/div>

Ask something else<\/path><\/svg><\/span><\/a><\/div><\/div><\/div><\/div><\/div>
<\/div>

Let's make
something<\/p><\/div><\/div>

last\u200b<\/em>ing<\/p><\/div><\/div>

<\/path><\/svg><\/span><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

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