{"id":529,"date":"2026-08-16T10:48:28","date_gmt":"2026-08-16T10:48:28","guid":{"rendered":"https:\/\/demo.goodlayers.com\/infinite\/homepages\/main5\/team\/"},"modified":"2026-08-16T10:48:28","modified_gmt":"2026-08-16T10:48:28","slug":"team","status":"publish","type":"page","link":"https:\/\/dgbds.uk\/?page_id=529","title":{"rendered":"Team"},"content":{"rendered":"

( 01  The team )<\/p><\/div><\/div><\/div><\/div>

Twenty-six
people, and
no middle<\/span><\/em><\/span><\/h1><\/div><\/div><\/div>
<\/div><\/div>

( Who you meet )<\/p><\/div><\/div>

The people who pitch the work make the work. There is no account layer, no handover, and nobody presenting a project they did not touch.<\/p><\/div><\/div>

Sixteen in Brooklyn, ten in Lisbon. Average tenure five years and four months.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>

<\/div><\/div><\/div><\/div>

Disciplines<\/p><\/div><\/div>

Strategy, identity, product,
engineering, motion<\/p><\/div><\/div><\/div><\/div>

<\/div>

Seniority<\/p><\/div><\/div>

Every project led by a partner
or a discipline lead<\/p><\/div><\/div><\/div><\/div>

<\/div>

Ratio<\/p><\/div><\/div>

Nineteen makers to
seven in operations<\/p><\/div><\/div><\/div><\/div>

<\/div>

Hiring<\/p><\/div><\/div>

Two open roles
Reviewed weekly<\/p><\/div><\/div><\/div><\/div><\/div><\/div>

<\/div>

( 02  Partners )<\/p><\/div><\/div>

( Four  ·  each one still on the tools )<\/p><\/div><\/div><\/div><\/div>

<\/div><\/div>
<\/div>
\"Portrait<\/div><\/div>

Pl. 01<\/span>  Brooklyn, third floor<\/p><\/div><\/div><\/div><\/div>

Elena Marsh<\/h3><\/div>

Founder, strategy  ·  Brooklyn<\/p><\/div><\/div>

If nobody can name the number<\/em>,<\/span> the brief is not ready and we should not be quoting it.<\/p><\/div><\/div>

Started the studio in 2014 with a plotter and a five-week rebrand. Writes the positioning on most engagements and chairs the ninety-day review, including the ones that go badly.<\/p><\/div><\/div>

<\/div><\/div>

Leads<\/span>
Strategy, positioning<\/p><\/div><\/div>

Since<\/span>
2014<\/p><\/div><\/div>

Before<\/span>
Pentland, in-house<\/p><\/div><\/div><\/div><\/div><\/div><\/div>

<\/div><\/div>
<\/div>

Idris Cole<\/h3><\/div>

Partner, design director  \u200b<\/em>\u00b7  Brooklyn<\/p><\/div><\/div>

One idea, argued properly.<\/em><\/span> Three concepts is a studio hedging its own bet.<\/p><\/div><\/div>

Runs identity work and the gu\u200b<\/em>idelines that follow it. Responsible for the 2021 decision to stop presenting alternatives, which halved revision rounds and cost us exactly one client.<\/p><\/div><\/div>

<\/div><\/div>

Leads<\/span>
Identity, art direction<\/p><\/div><\/div>

Since<\/span>
2016<\/p><\/div><\/div>

Teaches<\/span>
RISD, spring term<\/p><\/div><\/div><\/div><\/div>

\"Portrait<\/div><\/div>

Pl. 02<\/span>  Wythe Avenue studio<\/p><\/div><\/div><\/div><\/div><\/div><\/div>

<\/div><\/div>
<\/div>
\"Portrait<\/div><\/div>

Pl. 03<\/span>  Lisbon, top floor<\/p><\/div><\/div><\/div><\/div>

Rui Almeida<\/h3><\/div>

Head of engineering  ·  Lisbon<\/p><\/div><\/div>

A performance budget agreed<\/em><\/span> in week one is worth more than any audit in week twelve.<\/p><\/div><\/div>

Joined in 2019 and ended the handover. Design and build now sit in the same Wednesday review, on stacks the client’s own team can maintain after we leave.<\/p><\/div><\/div>

<\/div><\/div>

Leads<\/span>
Build, platform<\/p><\/div><\/div>

Since<\/span>
2019<\/p><\/div><\/div>

Opened<\/span>
The Lisbon studio<\/p><\/div><\/div><\/div><\/div><\/div><\/div>

<\/div><\/div>
<\/div>

Nora Vance<\/h3><\/div>

Art director, motion  ·  Lisbon<\/p><\/div><\/div>

An identity dies quietly<\/em><\/span> in the six months after launch, when nobody is left to feed it.<\/p><\/div><\/div>

Runs photography, film and the templates that let a client’s marketing team keep producing. Built the motion system that ships with every identity engagement.<\/p><\/div><\/div>

<\/div><\/div>

Leads<\/span>
Motion, content<\/p><\/div><\/div>

Since<\/span>
2021<\/p><\/div><\/div>

Before<\/span>
Freelance, Berlin<\/p><\/div><\/div><\/div><\/div>

\"Portrait<\/div><\/div>

Pl. 04<\/span>  Shoot selects, Verdant<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

<\/div>

( 03  Studio roster )<\/p><\/div><\/div>

( Ten of twenty-two  ·  year joined shown )<\/p><\/div><\/div>

Leads, makers, and
the people who keep
it moving.<\/h2><\/div><\/div><\/div>
\"Portrait<\/div><\/div>
Sasha Field<\/div><\/div>

Strategy director<\/p><\/div><\/div>

Brooklyn  ·  2017<\/span><\/p><\/div><\/div><\/div><\/div>

\"Portrait<\/div><\/div>
Jonah Reyes<\/div><\/div>

Senior brand designer<\/p><\/div><\/div>

Brooklyn  ·  2018<\/span><\/p><\/div><\/div><\/div><\/div>

\"Portrait<\/div><\/div>
Mira Okafor<\/div><\/div>

Design lead, product<\/p><\/div><\/div>

Lisbon  ·  2021<\/span><\/p><\/div><\/div><\/div><\/div>

\"Portrait<\/div><\/div>
Theo Lindqvist<\/div><\/div>

Front-end engineer<\/p><\/div><\/div>

Lisbon  ·  2022<\/span><\/p><\/div><\/div><\/div><\/div>

\"Portrait<\/div><\/div>
Anya Petrova<\/div><\/div>

Researcher<\/p><\/div><\/div>

Brooklyn  ·  2020<\/span><\/p><\/div><\/div><\/div><\/div>

\"Portrait<\/div><\/div>
Grace Amadi<\/div><\/div>

Editorial designer<\/p><\/div><\/div>

Brooklyn  ·  2019<\/span><\/p><\/div><\/div><\/div><\/div>

\"Portrait<\/div><\/div>
Luca Ferrari<\/div><\/div>

Motion designer<\/p><\/div><\/div>

Lisbon  ·  2023<\/span><\/p><\/div><\/div><\/div><\/div>

\"Portrait<\/div><\/div>
Sam Whitfield<\/div><\/div>

Producer<\/p><\/div><\/div>

Brooklyn  ·  2016<\/span><\/p><\/div><\/div><\/div><\/div>

\"Portrait<\/div><\/div>
Ines Duarte<\/div><\/div>

Type designer<\/p><\/div><\/div>

Lisbon  ·  2022<\/span><\/p><\/div><\/div><\/div><\/div>

\"Portrait<\/div><\/div>
Kofi Mensah<\/div><\/div>

Engineer, platform<\/p><\/div><\/div>

Lisbon  ·  2024<\/span><\/p><\/div><\/div><\/div><\/div>

Ask who would be on your project<\/path><\/svg><\/span><\/a><\/div><\/div><\/div><\/div><\/div>
<\/div>

( 04  How the studio is built )<\/p><\/div><\/div>

Nineteen makers, seven everything else.<\/h2><\/div>

Headcount by discipline, counted at the start of Q3 2026. People who split their week are counted where they spend most of it.<\/p><\/div><\/div><\/div><\/div>

<\/div>
<\/div>

Identity<\/p><\/div><\/div>

<\/div>
<\/div><\/div><\/div><\/div>

7<\/p><\/div><\/div><\/div><\/div>

<\/div>

Product<\/p><\/div><\/div>

<\/div>
<\/div><\/div><\/div><\/div>

6<\/p><\/div><\/div><\/div><\/div>

<\/div>

Engineering<\/p><\/div><\/div>

<\/div>
<\/div><\/div><\/div><\/div>

5<\/p><\/div><\/div><\/div><\/div>

<\/div>

Strategy<\/p><\/div><\/div>

<\/div>
<\/div><\/div><\/div><\/div>

4<\/p><\/div><\/div><\/div><\/div>

<\/div>

Motion & content<\/p><\/div><\/div>

<\/div>
<\/div><\/div><\/div><\/div>

3<\/p><\/div><\/div><\/div><\/div>

<\/div>

Operations<\/p><\/div><\/div>

<\/div>
<\/div><\/div><\/div><\/div>

1<\/p><\/div><\/div><\/div><\/div>

Every project is staffed with a partner, a lead and no more than three others. Larger than that and the work starts needing meetings to explain itself.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>

<\/div>

( 05  A week here )<\/p><\/div><\/div>

The calendar, honestly.<\/h2><\/div>

Two studios, four hours of daily overlap, and one meeting everybody attends.<\/p><\/div><\/div><\/div><\/div>

<\/div><\/div><\/div><\/div>

Monday<\/p><\/div><\/div>

Studio open, no meetings<\/h3><\/div>

Both floors work on the current sprint. Nothing is scheduled before noon in either city.<\/p><\/div><\/div><\/div><\/div>

<\/div>

Wednesday<\/p><\/div><\/div>

Whole-studio review<\/h3><\/div>

10:00 EST. Every live project on the wall, ten minutes each, everyone in the room.<\/p><\/div><\/div><\/div><\/div>

<\/div>

Thursday<\/p><\/div><\/div>

Client days<\/h3><\/div>

On-sites, kickoffs and the ninety-day reviews. Brooklyn hosts, Lisbon dials in.<\/p><\/div><\/div><\/div><\/div>

<\/div>

Friday<\/p><\/div><\/div>

Open studio, Lisbon<\/h3><\/div>

First Friday of the month. Students, clients and anyone curious enough to knock.<\/p><\/div><\/div><\/div><\/div>

<\/div>

Any day<\/p><\/div><\/div>

One elsewhere<\/h3><\/div>

Four days in studio, one wherever the work goes best. Nobody tracks which.<\/p><\/div><\/div><\/div><\/div>

\"Wednesday<\/div><\/div>

Pl. 05<\/span>  Wednesday review, Brooklyn<\/p><\/div><\/div><\/div><\/div>

\"Open<\/div><\/div>

Pl. 06<\/span>  Open studio, Lisbon<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>

<\/div>

( 06  Regular collaborators )<\/p><\/div><\/div>

( Nine  ·  on call, not on payroll )<\/p><\/div><\/div>

People we bring in, by name.<\/h2><\/div>
<\/div><\/div><\/div><\/div>
<\/div>

Hana Sato<\/p><\/div><\/div>

Photography<\/p><\/div><\/div><\/div><\/div>

<\/div>

Otis Delaney<\/p><\/div><\/div>

Copy<\/p><\/div><\/div><\/div><\/div>

<\/div>

Marta Bauer<\/p><\/div><\/div>

Type design<\/p><\/div><\/div><\/div><\/div>

<\/div>

Yusuf Adeyemi<\/p><\/div><\/div>

Sound<\/p><\/div><\/div><\/div><\/div>

<\/div>

Clara Nunes<\/p><\/div><\/div>

Film<\/p><\/div><\/div><\/div><\/div>

<\/div>

Peter Voss<\/p><\/div><\/div>

Print production<\/p><\/div><\/div><\/div><\/div>

<\/div>

Aiko Tan<\/p><\/div><\/div>

Illustration<\/p><\/div><\/div><\/div><\/div>

<\/div>

Ben Faraday<\/p><\/div><\/div>

Accessibility<\/p><\/div><\/div><\/div><\/div>

<\/div>

Sonia Ruiz<\/p><\/div><\/div>

Research<\/p><\/div><\/div><\/div><\/div>

Freelancers are named in proposals and credited in the work. If somebody outside the studio made it, the client knows who.<\/p><\/div><\/div>

<\/div>
Two open roles at the studio<\/path><\/svg><\/span><\/a><\/div><\/div><\/div><\/div><\/div>
<\/div>

Let's make
something<\/p><\/div><\/div>

last\u200b<\/em>ing<\/p><\/div><\/div>

<\/path><\/svg><\/span><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

( 01  The team )Twenty-sixpeople, andno middle( Who you meet )The people who pitch the work make the work. There is no account layer, no handover, and nobody presenting a project they did not touch.Sixteen in Brooklyn, ten in Lisbon. Average tenure five years and four months.DisciplinesStrategy, identity, product,engineering, motionSeniorityEvery project led by a partneror a […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-529","page","type-page","status-publish","hentry"],"yoast_head":"\nTeam - DGBDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dgbds.uk\/?page_id=529\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Team - DGBDS\" \/>\n<meta property=\"og:description\" content=\"( 01  The team )Twenty-sixpeople, andno middle( Who you meet )The people who pitch the work make the work. There is no account layer, no handover, and nobody presenting a project they did not touch.Sixteen in Brooklyn, ten in Lisbon. 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Average tenure five years and four months.DisciplinesStrategy, identity, product,engineering, motionSeniorityEvery project led by a partneror a […]","og_url":"https:\/\/dgbds.uk\/?page_id=529","og_site_name":"DGBDS","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/dgbds.uk\/?page_id=529","url":"https:\/\/dgbds.uk\/?page_id=529","name":"Team - DGBDS","isPartOf":{"@id":"http:\/\/dgbds.uk\/#website"},"datePublished":"2026-08-16T10:48:28+00:00","breadcrumb":{"@id":"https:\/\/dgbds.uk\/?page_id=529#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/dgbds.uk\/?page_id=529"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/dgbds.uk\/?page_id=529#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/dgbds.uk\/"},{"@type":"ListItem","position":2,"name":"Team"}]},{"@type":"WebSite","@id":"http:\/\/dgbds.uk\/#website","url":"http:\/\/dgbds.uk\/","name":"DGBDS","description":"DG Business Development Services","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"http:\/\/dgbds.uk\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"brizy_media":[],"_links":{"self":[{"href":"https:\/\/dgbds.uk\/index.php?rest_route=\/wp\/v2\/pages\/529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/dgbds.uk\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/dgbds.uk\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/dgbds.uk\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/dgbds.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=529"}],"version-history":[{"count":0,"href":"https:\/\/dgbds.uk\/index.php?rest_route=\/wp\/v2\/pages\/529\/revisions"}],"wp:attachment":[{"href":"https:\/\/dgbds.uk\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}