{"id":569,"date":"2026-08-19T04:19:24","date_gmt":"2026-08-19T04:19:24","guid":{"rendered":"https:\/\/demo.goodlayers.com\/infinite\/homepages\/main5\/blog\/"},"modified":"2026-08-19T04:19:24","modified_gmt":"2026-08-19T04:19:24","slug":"blog","status":"publish","type":"page","link":"https:\/\/dgbds.uk\/?page_id=569","title":{"rendered":"Blog"},"content":{"rendered":"
<\/div>

( 01  Journal )<\/p><\/div><\/div><\/div><\/div>

Notes from
the middle<\/span><\/em><\/span>
of the work<\/h1><\/div><\/div><\/div>
<\/div><\/div>

( What this is )<\/p><\/div><\/div>

Written by the people doing the work, usually while it is still unresolved. No case studies dressed as essays.<\/p>

Roughly one piece a month. The studio letter carries the same writing to an inbox.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>

<\/div><\/div>
<\/i><\/span>Published<\/div><\/div>

41 pieces
since 2021<\/p><\/div><\/div><\/div><\/div>

<\/div>
<\/i><\/span>Topics<\/div><\/div>

Strategy, identity,
product, craft<\/p><\/div><\/div><\/div><\/div>

<\/div>
<\/i><\/span>Letter<\/div><\/div>

One note a month
2,900 readers<\/p><\/div><\/div><\/div><\/div>

<\/div>
<\/i><\/span>Average<\/div><\/div>

Six minutes
to read<\/p><\/div><\/div><\/div><\/div><\/div><\/div>

( 02  Latest )<\/p><\/div><\/div>

( Newest first )<\/p><\/div><\/div><\/div><\/div>

<\/div>
\u2022<\/span><\/i><\/span>Uncategorized<\/a><\/span>\u2022<\/span><\/i><\/span>October 10, 2026<\/a><\/span>\u2022<\/span><\/i><\/span>deang88<\/a><\/span><\/div>

Hello world!<\/a><\/h3>
Welcome to WordPress. This is your first post. Edit or delete it, then start writing!
<\/div><\/div><\/div><\/div><\/div><\/div><\/div>
\"Control<\/a><\/i><\/span>Identity<\/a><\/span><\/div>
\u2022<\/span><\/i><\/span>August 4, 2026<\/a><\/span><\/div>

Twelve utilities, one door: rebuilding Copperline in public<\/a><\/h3>
A national energy operator formed from twelve regional companies, none of whom wanted to lose their name. We ran the whole identity process where...
<\/div><\/div><\/div><\/div><\/div>
\"Printed<\/a><\/i><\/span>Strategy<\/a><\/span><\/div>
\u2022<\/span><\/i><\/span>June 12, 2026<\/a><\/span><\/div>

The brief is not the problem<\/a><\/h3>
Clients hand you a brief and a problem, and they are rarely the same document. How we spend the first week telling them apart.
<\/div><\/div><\/div><\/div><\/div>
\"Printed<\/a><\/i><\/span>Identity<\/a><\/span><\/div>
\u2022<\/span><\/i><\/span>May 28, 2026<\/a><\/span><\/div>

Guidelines nobody reads<\/a><\/h3>
A 240-page PDF is a monument, not a tool. What we write instead, and what we stopped writing entirely.
<\/div><\/div><\/div><\/div><\/div>
\"Gallery<\/a><\/i><\/span>Process<\/a><\/span><\/div>
\u2022<\/span><\/i><\/span>May 9, 2026<\/a><\/span><\/div>

One direction, argued<\/a><\/h3>
Why we present a single route rather than three, and what has to be true for that to be fair to the client.
<\/div><\/div><\/div><\/div><\/div>
\"Interface<\/a><\/i><\/span>Product<\/a><\/span><\/div>
\u2022<\/span><\/i><\/span>April 22, 2026<\/a><\/span><\/div>

Prototype in week two<\/a><\/h3>
The earliest useful thing is usually ugly. Getting it in front of real users before the design has an opinion.
<\/div><\/div><\/div><\/div><\/div>
\"Dispatch<\/a><\/i><\/span>Craft<\/a><\/span><\/div>
\u2022<\/span><\/i><\/span>April 3, 2026<\/a><\/span><\/div>

Performance is a design decision<\/a><\/h3>
Budgets agreed before the first commit, and the three times we broke ours anyway.
<\/div><\/div><\/div><\/div><\/div>
\"Meeting<\/a><\/i><\/span>Process<\/a><\/span><\/div>
\u2022<\/span><\/i><\/span>March 18, 2026<\/a><\/span><\/div>

What the ninety-day review found<\/a><\/h3>
Four years of post-launch reviews, read back in one sitting. The pattern was not flattering.
<\/div><\/div><\/div><\/div><\/div>
\"Printed<\/a><\/i><\/span>Strategy<\/a><\/span><\/div>
\u2022<\/span><\/i><\/span>February 27, 2026<\/a><\/span><\/div>

Naming without the workshop<\/a><\/h3>
Sticky notes generate volume, not names. A smaller, slower method that survives legal.
<\/div><\/div><\/div><\/div><\/div>
\"Camera<\/a><\/i><\/span>Craft<\/a><\/span><\/div>
\u2022<\/span><\/i><\/span>February 6, 2026<\/a><\/span><\/div>

Photography the client can repeat<\/a><\/h3>
Art direction written as instructions, so the next shoot without us still looks like the brand.
<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
<\/div>

( 03  Studio letter )<\/p><\/div><\/div>

One note a month. No pitch.<\/h2><\/div>

The same writing that appears here, plus what we are reading and the occasional thing we got wrong. Unsubscribe from the first line of any issue.<\/p><\/div><\/div><\/div><\/div>

<\/div><\/div>

( Subscribe )<\/p><\/div><\/div>

Please install and activate the \"Newsletter<\/a>\" plugin to show the form.<\/div><\/div><\/div>

We do not sell the list, and we do not send anything else to it.<\/p><\/div><\/div><\/div><\/div>

Frequency<\/p><\/div><\/div>

Monthly<\/p><\/div><\/div><\/div><\/div>

<\/div><\/div>

Readers<\/p><\/div><\/div>

2,900<\/p><\/div><\/div><\/div><\/div>

<\/div><\/div>

Issues sent<\/p><\/div><\/div>

48<\/p><\/div><\/div><\/div><\/div>

<\/div><\/div>

Average length<\/p><\/div><\/div>

600 words<\/p><\/div><\/div><\/div><\/div>

<\/div><\/div><\/div><\/div><\/div><\/div>

( 04  Archive )<\/p><\/div><\/div>

( Eight shown  ·  forty-one total )<\/p><\/div><\/div><\/div><\/div>

Earlier writing, newest first.<\/h2><\/div><\/div><\/div>
<\/div><\/div>

19 Dec 2025<\/p><\/div><\/div>

Working with an in-house team without taking over<\/p><\/div><\/div>

Process<\/p><\/div><\/div>

<\/i><\/span><\/div><\/div><\/div>
<\/div><\/div>

02 Dec 2025<\/p><\/div><\/div>

The cost of a second edition<\/p><\/div><\/div>

Identity<\/p><\/div><\/div>

<\/i><\/span><\/div><\/div><\/div>
<\/div><\/div>

14 Nov 2025<\/p><\/div><\/div>

Interviews we stopped running<\/p><\/div><\/div>

Strategy<\/p><\/div><\/div>

<\/i><\/span><\/div><\/div><\/div>
<\/div><\/div>

30 Oct 2025<\/p><\/div><\/div>

A slower handover<\/p><\/div><\/div>

Product<\/p><\/div><\/div>

<\/i><\/span><\/div><\/div><\/div>
<\/div><\/div>

08 Oct 2025<\/p><\/div><\/div>

Colour that survives print<\/p><\/div><\/div>

Craft<\/p><\/div><\/div>

<\/i><\/span><\/div><\/div><\/div>
<\/div><\/div>

21 Sep 2025<\/p><\/div><\/div>

Saying no to the pitch<\/p><\/div><\/div>

Studio<\/p><\/div><\/div>

<\/i><\/span><\/div><\/div><\/div>
<\/div><\/div>

05 Sep 2025<\/p><\/div><\/div>

What a fixed fee actually buys<\/p><\/div><\/div>

Studio<\/p><\/div><\/div>

<\/i><\/span><\/div><\/div><\/div>
<\/div><\/div>

19 Aug 2025<\/p><\/div><\/div>

Reading the numbers out loud<\/p><\/div><\/div>

Process<\/p><\/div><\/div>

<\/i><\/span><\/div><\/div><\/div>
<\/div><\/div>
See the full archive<\/path><\/svg><\/span><\/a><\/div><\/div><\/div><\/div><\/div>
<\/div>

Let's make
something<\/p><\/div><\/div>

last\u200b<\/em>ing<\/p><\/div><\/div>

<\/path><\/svg><\/span><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"

( 01  Journal )Photography the client can repeatCraft06 Feb 20264 min readNora VanceArt Director, MotionPl. 01  Contact sheets from the handover shootArt direction written as instructions rather than atmosphere, so the next shoot without us still looks like the brand.The launch photography is never the problem. The problem is the shoot eighteen months later, booked by someone who […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-569","page","type-page","status-publish","hentry"],"yoast_head":"\nBlog - DGBDS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dgbds.uk\/?page_id=569\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Blog - DGBDS\" \/>\n<meta property=\"og:description\" content=\"( 01  Journal )Photography the client can repeatCraft06 Feb 20264 min readNora VanceArt Director, MotionPl. 01  Contact sheets from the handover shootArt direction written as instructions rather than atmosphere, so the next shoot without us still looks like the brand.The launch photography is never the problem. 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